Lessons From Brooks Brothers
A couple of years ago, I walked into a Brooks Brothers Outlet Store. It is the only Brooks Brothers in Nebraska. I was thinking about a new suit but only looking at that point.
The manager, Gino, greeted me. I told him that I was thinking about a suit. He asked me a series of questions: What did I do? How often did I wear a suit? What colors do I like? He had me try on a couple of suits and made sure that I looked great in them. As he asked me about shirts and ties to go with the suits, he was already putting together several combinations that complemented the suits I liked.
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