My roles include both being a coach and sales trainer. The key to being a great trainer and coach is getting people to do what they already know but aren’t doing consistently.
John Wooden is considered to be the greatest college basketball coach. He won 10 national championships in 12 years. Other coaches have had great players but no one has come close to that record.
Wooden said everyone wants to do the new thing. No one wants to do what is necessary.
Every once in a while, I will have a long-time sales veteran go through my training and say, “Ken, your training is great fundamentals for a beginner but I am a veteran and I don’t need the fundamentals.” My response is that’s great but are you doing it?
Here’s my questions for you. You know what to do but are you doing what you know? And are your sales where you want them to be?
Contact me: [email protected] or 704-568-9649 Ext 7780