Helping Talented Agents Close More Sales


Boston Beer Company - Samuel Adams Beer

Jim Koch was a consultant with Boston Consulting Group making great money.

He liked being a consultant but didn’t love it, and he knew he didn’t want to be a consultant for the rest of his life. Koch realized that the rest of your life starts tomorrow.

In 1984, he left to start the Boston Beer Company, which produces Samuel Adams Beer.

Talking about the company’s success, he said he asks himself every day, what are the 2 or 3 things I need to do today to be successful? And he doesn’t quit until he’s done.

Another reason for the success was that early on, he realized there were two things he had to do to make Samuel Adams a success. Make a world-class beer in the US and work his butt off to sell that beer.

There is a couple of lessons we can learn from Koch. First, he left a cushy job to follow his passion.

Second is his focus. He focused on the two most important things that would make Sam Adams a success: a great beer and selling that beer.

Do you have that type of focus?

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