Cigna's Healthy Today Cards Are Making Strides

Cigna is seeing significant use of their new Cigna Healthy TodayTM card after a successful launch on January 1.

All customers enrolled in a Cigna 2023 MA plan received the Cigna Healthy TodayTM card. This pre-activated Visa debit card is loaded with benefits specific to the customer’s plan, along with any incentive rewards the customer earns throughout the year. 

  • The cards are ready to use as of January 1, 2023.
  • Funds were preloaded with the customer’s 2023 benefits/allowances.
  • Incentive rewards will be added as the customer unlocks them. Maximum reward total for 2023: HMO - $100 and PPO - $200.
  • Cigna Healthy TodayTM cards can be used at 62,000 in-network retailers in person.
  • Customers can check balances online or by calling the customer service number on the back of their Cigna Healthy TodayTM card.
  • If your customer experiences a long wait time or they would prefer to self-service, they can access their account through the website through their myCigna portal, or they can request a call back from customer service.

To date, Cigna has mailed out over 610,000 cards to their 2023 effective date members. Over 32,000 members have been able to successfully utilize their cards, resulting in over 54,000 purchases made! Cigna is so excited to be able to offer this amazing new benefit to all their Cigna Medicare Advantage members.

Want more information on the Cigna Healthy TodayTM card? Cigna has several resources available to you. Log in to Producers’ University to view the links.

  • You can find a simple overview with a visual of how the card works as well as an FAQ document on this benefit when you log into Producer's University.
  • For more details, it is highly recommended you download the interactive job aid. Since benefits loaded on the card vary by plan and by market, this interactive tool is designed to help you locate the benefits on the card for any of Cigna's plans with a couple of clicks.
  • Pressed for time? You can listen to Cigna's podcast on this benefit which includes a great overview in just nine minutes or view their three-minute benefit overview video.
  • Need a list of retailers? Click here to view Cigna's list of participating retailers.

Make sure to remind your Cigna Medicare customers to put their Cigna Healthy TodayTM card to use and start earning their incentive rewards!

If you have any questions, call us today at 866-568-9649!


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