Atlantic Coast Life: Building a Prosperous Future with Annuities

Building a Prosperous Future with the Safe Haven Annuity and Safe Harbor Annuity! 


In today's unpredictable financial landscape, predictability is priceless. For clients who prioritize a conservative approach to planning for their retirement future, the Safe Haven Annuity and Safe Harbor Annuity can be an excellent option.

While the rate guarantee maximizes clients' rates, the 3-year and 5-year durations offer some of the most competitive non-fee-based MYGA interest rates in the annuity market, according to Annuity Rate Watch. See their current rates below. 

ANICO: Revised NAIC Annuity Suitability Model Law

The NAIC recently proposed the adoption of a revised Annuity Suitability Model Law. Separately, the U.S. Securities and Exchange Commission (SEC) released a proposed rule package in May 2018, which included Regulation Best Interest (Reg BI). The SEC finalized Reg BI in June 2019. The final Reg BI establishes a best-interest standard of conduct for broker-dealers beyond the existing suitability obligation that applies to federally registered variable annuities.

Americo: New Annuity Rates Now In Effect

Rates for Elite 5 Annuity, Platinum Assure Series, and Ultimate One Index Series have changed effective April 28, 2023. New contracts issued on or after April 28, 2023, will receive the new rate. Applications received in the Home Office by April 27, 2023, 5:00 PM, Central, have previous rates locked in.

ANICO: Annuity New Business Processing

American National values their capacity to service their policyholders and clients. That is why they are committed to being transparent in how they are addressing the new business processing delays within their annuity division.

MassMutual's Rates Are Decreasing

Rates are decreasing for the MassMutual products below, effective April 7, 2023. Please see the rate chart for more details.

American Equity's New Product: AssetShield Bonus 10

Exciting news! For clients interested in a growth-focused annuity with a premium bonus, AssetShield BONUS 10 (AssetShield BONUS 9 in California) is now available! This new product offers the core benefits of the AssetShield series PLUS a 10% bonus on all first-year premiums. 


Main Office:
2401 Sardis Road North, Suite 110
Charlotte, NC 28227

Texas Office:
9441 Lyndon B. Johnson Fwy Suite 512
Dallas, TX 75243

Mississippi P&C Office:
180 Canal Place
Philadelphia, MS 39350

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